Swimply Product & Growth
Product Designer & Concierge Lead
Marketplace
3 months
Project Overview
Since joining Swimply in June 2026, I've worn two hats: designing the platform's user experience and operating the concierge service. By engaging directly with customers and understanding their pain points, I inform product decisions with real-world validation.
Contributions
Photographer Feature
Designed the booking flow for hosts to hire professional photographers to capture pool photos, helping them create better quality listings that increase booking conversions.
Host Policy Email Design
Developed strategic email campaigns optimizing the guest and host lifecycle, driving engagement at critical touchpoints.
Concierge Operations
Designed concierge banner UI for guest-facing and internal use. Built and managed the lead tracker system coordinating high-value group bookings. Engaged directly with guests to understand booking needs and guide their pool search.
Influencer Booking Feature
Designed post-booking confirmation screen with content expectations and influencer profile view for hosts.
Results
438 total leads managed through the concierge pipeline
122 booked leads with a 27.9% conversion rate
$120K+ in revenue generated from concierge bookings in 8 weeks
81.1% of successful bookings sourced from Slack high-value leads, validating targeted outreach strategy
