Youth Soccer Camp
Racing City Group Canada, a premier youth soccer training organization, needed a complete digital ecosystem to promote their soccer camp featuring 2006 FIFA World Cup winner Gianluca Zambrotta.
Website designer, social media
Sports & Events
1 month
Project Overview
Racing City Group Canada needed to launch their debut youth soccer camp with Gianluca Zambrotta. I handled the complete digital delivery: built a Framer registration site with Stripe payments, designed marketing collateral and waiver pages, ran targeted Meta ads that reached 41,818 people, and managed event logistics. The result was 120+ registrations across two sessions and a seamless, professional experience from promotion through day-of operations.
Contributions
Stripe Account Setup & Payment Processing
Configured and launched the Stripe account to accept payments, enabling secure credit card processing and automated payment reconciliation for camp registrations.
Registration Website
Built a Framer-based registration site integrated with Stripe, enabling smooth sign-ups and automated attendee data capture.
Meta Ad Campaigns
Designed and executed targeted social ads that reached 41,818 people, generated 1,513 landing page views, and achieved a low cost per view of $0.18. Drove 1,849 link clicks and 2,096 post engagements, converting quality registrations at strong ROI across two camp sessions.
Event Material
Created posters, waiver pages, and sponsorship graphics that communicated the camp's unique value and professionalism.
Operational Infrastructure
Designed registration workflows, check-in sheets, and post-event deliverables to support seamless event execution.
