Sunset Island Resort
Brand identity and website design for a private island resort, creating a seamless experience from discovery to booking.
Web + Brand Designer
Hospitality & Travel
3 months
Project Overview
Sunset Island Resort is a private island destination offering a unique, immersive getaway experience. I partnered with the client to develop a cohesive brand identity and design a website that reflects the exclusivity and natural beauty of the resort, while also supporting a seamless booking experience.
The project spanned both brand development and website design/build, resulting in a unified digital presence that aligns with the resort’s positioning and supports its rental platform integrations.
Highlights
✅ Developed a complete brand identity system including logo, colour palette, and typography
✅ Designed and built a custom Squarespace website
✅ Commissioned and directed a custom illustrated island map aligned with the brand
✅ Implemented a multi platform booking system (Lodgify) synced with Airbnb and VRBO
✅ Created a custom built accommodations page with interactive image galleries for each cabin
Project Goals
Establish a strong, cohesive brand identity for the resort
Create a visually compelling website that reflects the unique island experience
Enable users to easily explore accommodations and amenities
Integrate a seamless booking system that syncs with Airbnb and VRBO
Improve overall user experience and navigation, especially for browsing cabins
Challenges
Booking limitations in Squarespace
Native tools did not support multi-day bookings or syncing with external platforms.
Multi-platform integration
Ensuring Lodgify synced correctly with Airbnb and VRBO while embedding cleanly into the site
Process
Brand Development
Worked closely with the client to define the visual direction of the resort. Developed a full brand system including logo, colour palette, and typography, and compiled everything into a comprehensive brand guidelines document to ensure consistency across all touchpoints.
Website Strategy & Platform Selection
Chose Squarespace for its flexibility and ease of use for the client, while planning for custom solutions to support more advanced functionality like booking and dynamic content.
Booking Integration
Researched and selected Lodgify as the booking platform to support multi-day reservations and external platform syncing. Set up the Lodgify account, integrated it into the Squarespace site, and synchronized listings with Airbnb and VRBO.
Custom Development
Built out a custom accommodations section using code to support individual cabin galleries, allowing users to browse images through a more interactive and intuitive experience.
Custom Map Design
Identified that the existing island map did not reflect the new brand. Brought in an illustrator to create a custom map, art-directed to ensure it aligned visually with the brand and enhanced the user experience.
Key Outcomes & Results
The final result is a cohesive brand and digital experience that elevates Sunset Island Resort’s online presence while providing a seamless path from discovery to booking.
