Problem & Opportunity
Lenders in the construction lending market struggle with navigating multiple tools that are not tailored for loan origination and servicing. The fragmented toolset used by lenders leads to increased costs, inefficiencies, and lost revenue opportunities.
Solution
We developed LendTech, a comprehensive lending management platform for real estate lenders. LendTech enables lenders to onboard borrowers, create and manage loan applications, analyze loan data, and generate reports.
Key Outcomes & Results
Business Impact
Investor Buy-In Secured with Desktop App Prototype
Building a functional demo prototype was key to securing support from investors and stakeholders. The prototype demonstrated the potential of the platform, which played a crucial role in gaining their confidence and commitment.
Appealing Design Enhanced Customer Acquisition
The modern, intuitive design of our product became a strong selling point when pitching to customers. Its clean, user-friendly interface stood out in comparison to competitors' offerings, helping to attract and retain new customers.
Design Impact
Comprehensive Product Documentation
I developed an internal documentation site on Notion, which details each feature of our platform, including those in development. This resource ensures clarity and alignment across teams and serves as a reference for future improvements.
Design System with Advanced Components
To streamline design and development, I created a comprehensive design system in Figma. This system included advanced components that provided a consistent design language, ensuring smooth collaboration between engineers and future designers while minimizing discrepancies between design and development.
